I’m Jon, a designer and creative entrepreneur. I shape products and services, teams and businesses.

Today, I'm a co-founder at fforward. We're making it a lot easier for product managers to learn from their customers and decide what to build next.

I also run a small studio called Regatta. We do advisory work and deliver specialised design services for startups. Leaders hire us when they believe good design is good for business.

Before all of that: I led a few design, product, and engineering teams; explored ambitious business models, collaborated with some of your favourite brands, and worked with titans of product management and innovation. I also co-founded another startup with my friends that was acquired by Autodesk.

After a few quiet years with my family, I’m reconnecting with old networks and re-launching my creative practise. You can email me at friis.j@gmail.com.